http://fletchergraphics.com/index daily 0.75 2013-05-16 http://fletchergraphics.com/portfolio daily 0.75 2013-04-30 http://fletchergraphics.com/new-blog-1 daily 0.75 2014-11-05 https://images.squarespace-cdn.com/content/v1/517ae89fe4b09687e97e5e27/1415142059077-Z9PLHD5F1BBW322VQ0QC/fg_logo3+copy.jpg FG Blog http://fletchergraphics.com/new-blog-1/2014/11/4/fg-blog-fletchergraphics monthly 0.5 2025-10-14 http://fletchergraphics.com/new-blog-1/2014/11/4/how-to-find-a-freelancer monthly 0.5 2025-10-14 http://fletchergraphics.com/new-blog-1/category/outsource monthly 0.5 http://fletchergraphics.com/new-blog-1/category/freelance monthly 0.5 http://fletchergraphics.com/new-blog-1/category/contract monthly 0.5 http://fletchergraphics.com/new-blog-1/category/graphic+design monthly 0.5 http://fletchergraphics.com/new-blog-1/tag/contractor monthly 0.5 http://fletchergraphics.com/new-blog-1/tag/indesign monthly 0.5 http://fletchergraphics.com/new-blog-1/tag/illustrate monthly 0.5 http://fletchergraphics.com/new-blog-1/tag/freelance monthly 0.5 http://fletchergraphics.com/new-blog-1/tag/design monthly 0.5 http://fletchergraphics.com/new-blog-1/tag/infographics monthly 0.5 http://fletchergraphics.com/new-blog-1/tag/informative monthly 0.5 http://fletchergraphics.com/new-blog-1/tag/graphics monthly 0.5 http://fletchergraphics.com/new-blog-1/tag/gigs monthly 0.5 http://fletchergraphics.com/new-blog-1/tag/professional monthly 0.5 http://fletchergraphics.com/new-blog-1/tag/info monthly 0.5 http://fletchergraphics.com/new-blog-1/tag/illustrator monthly 0.5 http://fletchergraphics.com/brand daily 0.75 2014-12-09 https://images.squarespace-cdn.com/content/v1/517ae89fe4b09687e97e5e27/1418084404604-CM5MJBST53YIU1GOVPNL/FG_Branding.jpg Brand Identity 101 - branding http://fletchergraphics.com/contact daily 0.75 2025-12-21 http://fletchergraphics.com/about daily 0.75 2013-09-24 http://fletchergraphics.com/advertising daily 0.75 2025-12-21 https://images.squarespace-cdn.com/content/v1/517ae89fe4b09687e97e5e27/1760283492142-6V0GTLO0C9ORLCTMNGD8/DB_speed_ipad.jpg Branding https://images.squarespace-cdn.com/content/v1/517ae89fe4b09687e97e5e27/1625780167972-TZ4OSCK0SH7FEMI4QKMP/SBM_main_shot+copy.jpg Branding - Stand by Me The impact? Year one saw 45 school system clients embrace the brand, while year two smashed goals with 25 new contracts and a 40% revenue surge, proving the power of design-driven storytelling. https://images.squarespace-cdn.com/content/v1/517ae89fe4b09687e97e5e27/1760283966558-OCE195S7J9PN8RCJ8410/angels_collateral_03.jpg Branding Angels Fall Up: Crafting a Legacy of Hope Through Branding As a passion project honoring the late Ron Rosetti, I developed a comprehensive brand identity for Angels Fall Up, a nonprofit inspired by a young cancer patient’s courageous fight. Collaborating closely with Ron and the organization’s committee, I created a poignant and powerful brand that celebrated cancer fighters and fueled the nonprofit’s mission. My strategic branding extended to “The Colony Half,” an annual half-marathon that became the cornerstone of Angels Fall Up’s fundraising success, culminating in a $50,000 endowment to UT Southwestern Hospital by 2023. As a dedicated board member from 2013 to 2023, I delivered a cohesive suite of creative assets, including a dynamic website, event displays, posters, mailers, medals, t-shirts, and compelling sponsor presentations. My holistic approach to brand development amplified Angels Fall Up’s visibility, emotional resonance, and lasting impact, ensuring Ron’s vision endured. https://images.squarespace-cdn.com/content/v1/517ae89fe4b09687e97e5e27/1759412565636-RYQU97MHA0VWX0NOUWGU/Basic_branding_01.jpg Branding https://images.squarespace-cdn.com/content/v1/517ae89fe4b09687e97e5e27/1756612488120-HALRRZGYS32AULBIV6A2/XR_brand.jpg Branding - Xperience Renovation: Building a Bold Brand for Construction Excellence Collaborating with Dan Wilkins, I crafted a dynamic brand identity for Xperience Renovation, a team of innovative builders and construction experts. The cohesive identity system I developed captured their bold vision and professionalism, launching just in time to secure two major clients. The unified brand—spanning stationery, business cards, apparel, signage, and online tools ignited rapid growth through word-of-mouth, quadrupling their client base. My strategic branding not only elevated Xperience Renovation’s market presence but also established a scalable foundation for their continued success in the region construction industry. https://images.squarespace-cdn.com/content/v1/517ae89fe4b09687e97e5e27/1760289081239-BVRIWC7AIDBPYCFH9072/SteveSilver_concepts.jpg Branding Collaborating closely with Steve Silver Furniture’s marketing department in Forney, Texas, I spearheaded a comprehensive brand buildout that transformed their market presence. Beginning with an in-depth exploration of logo concepts, I developed a robust, unified brand identity system that gained full corporate and stakeholder approval within just two months. My deliverables included a cohesive suite of assets and staff training to ensure seamless brand adoption. https://images.squarespace-cdn.com/content/v1/517ae89fe4b09687e97e5e27/1760283575274-AZCSKSEAAB4P4ONY4DQE/Need_for_sped_campaign.jpg Branding https://images.squarespace-cdn.com/content/v1/517ae89fe4b09687e97e5e27/1629389403386-ZT6KD8KRVOBYRZZ0D7HB/DBspeed_materials2.jpg Branding - DBspeed2020: Accelerating Athletic Potential Through Dynamic Branding In 2020, I crafted a vibrant and versatile brand identity for DBspeed2020, a program dedicated to enhancing speed and agility for young football athletes. From a bold, finalized color palette, I developed a comprehensive suite of assets that embodied the program’s energy and mission. Deliverables included a dynamic website, social media campaigns (paid and organic), signage, booklets, branded videos, business cards, and t-shirts, all unified to create a cohesive and engaging brand presence. The impact was transformative: strategic local social ad campaigns in year two drove a fourfold increase in client enrollment, solidifying DBspeed2020’s reputation as a premier training program. With plans for a future app to foster a connected community experience, my branding laid a scalable foundation for ongoing growth and athlete empowerment. https://images.squarespace-cdn.com/content/v1/517ae89fe4b09687e97e5e27/1756612547368-350YQKFJCFNYTNLS6L8E/Steve_Silver_promary.jpg Branding - Steve Silver Furniture: Revitalizing a Furniture Leader with Strategic Branding The revitalized identity drove an impressive 85% sales increase, rebounding strongly from COVID-related disruptions. By aligning creative vision with business objectives, my branding elevated Steve Silver Furniture’s market position and set a foundation for sustained growth. https://images.squarespace-cdn.com/content/v1/517ae89fe4b09687e97e5e27/1737246201861-YTO6K18FVW1AOMWB2ZWS/T_rell_red2021.jpg Branding - Thorell Group: Powering Real Estate Success with Bold Branding Tasked with launching the Thorell Group, a Berkshire Hathaway-supported real estate venture in Omaha, Nebraska, I crafted a striking brand identity that captured their ambitious vision. Anchored by an iconic red color palette—a nod to Nebraska’s powerful heritage—and paired with clean, impactful typography, the brand exuded strength and approachability. My comprehensive identity system fueled Thorell Group’s rapid growth, driving over $2 million in sales by year two. In year three, strategic social campaigns and branded partnerships with aligned builders added another $500,000 in sales. 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